A shop-in-shop is a brand’s own space inside a larger store, such as a department store. It has its own fixtures, lighting and graphics, so shoppers recognise the brand at a glance. The brand gains footfall, and the host store gains a stronger offer.
A retail concession competes with every brand around it. These pieces turn aisle traffic into visits:
A shop-in-shop is a complete retail fit-out on a small footprint. We coordinate every trade, so the space opens on time and as designed.
From electronics to fine food, each store within a store is built for its product and its shoppers.
Experience areas where shoppers test the product, with screens built in.
Bakery, deli and gourmet counters, built to last and to make food look good.
Lit cabinets, lacquered finishes and precise detailing for high-value products.
Testers, shelving and lighting that let shoppers try the product with ease.
It is a retail model in which a brand runs its own branded space inside another retailer’s store. The brand gets a strong presence and the host’s footfall without opening a standalone shop, and the host gains a wider offer and new shoppers.
It is also known as a store within a store or a retail concession. In department stores you will also hear “concession” or “brand corner”. The terms vary by country, but they all describe the same idea.
A corner is usually a small branded area within a department, while a shop-in-shop is a complete space with its own walls, lighting and fixtures, run like a store. We build both; the approach depends on the space the host store gives you.
Yes. Every department store has its own technical rules, installation hours and approval process. We prepare the plans and documentation they ask for and adapt production and installation to them.
Yes. We produce the same space for every location, with the same finish, and coordinate delivery and installation in each store. For Crustó, we have worked on six of its points of sale.
Both. Our in-house architects and designers can create the concept, or we can develop and produce the design from your agency, as we did for Crustó.
Yes. We have delivered projects in Portugal, France, Germany and Italy. For Panier des Sens in Paris, we manufactured in Madrid and prepared plans, videos and detailed instructions so the space could be installed with ease.
